Abyssinia Coffee Australia's presence consists of a WordPress eCommerce website called www.abyssiniacoffee.com.au, a MailChimp email account that has not been used regularly, and organic Instagram and Facebook accounts. I have also two Google Ads accounts that have not been used efficiently. At the moment, there is a substantial opportunity for improvement on all fronts. The priority will be SEO. The goal is to drive website traffic and online sales.