The spring of 2015 has arrived, and there are various social media changes and improvements to keep an eye out for. With Facebook's organic reach declining, social media managers are focusing on the saleability and ROI of social media platforms. They understand that 'boosting posts' and draining money are not the only solutions. These digital specialists are working hard to keep up with developments and overcome social reach issues. Look into the digital marketing trends that are attracting the attention of many marketers in Dubai.
Google will depend on social media for SEO
This feature has once again highlighted the need to continue to post social updates on social media networks. SEO's organic marketing environment accepts social signals. It means that whatever you post on Facebook, Twitter, or Google+ will appear in a Google search. Thus, SEO teams must rely on social media to gain visibility on search engine platforms such as Google.
This revelation has also highlighted the success of the SEO and social media marketing teams. Remember, it's all about how marketers can take advantage of the online environment. Clients only demand direct returns on their SEO and social media investments. As a result, rather than working in opposite directions, both teams must collaborate to achieve common and well-defined goals. According to this, social media managers must be knowledgeable about SEO methods and their potential benefits. This can even help them prune their content marketing approach, which serves as the foundation for properly channeling digital marketing goals.
Content marketing and digital marketing trends might help in reaching a satisfied user.
Content marketing will be the solution for promoting your business on social media. Remember that content is what connects users and audiences. It even adds value to the customer's experience by engaging him more effectively. Businesses that rely on a strong content strategy are outperforming on Facebook, Twitter, and other social platforms. Even a well-written blog can help such clients appear considerate in front of customers.
Websites should be mobile-friendly
It is a biblical mandate for every brand to have a mobile-friendly website. No brand can afford to be beyond a user's reach. And this is the crux of mobile-friendly websites. This is also due to the significant shift in people's search engine habits. Nearly 80% of internet users own a smartphone, and it is clear that mobile search is posing a significant challenge to PC or laptop-initiated searches. Also, mobile-friendly websites are vital because mobile devices account for roughly half of all social media participation. As a result, being on mobile is a gateway to a plethora of digital prospects, and thus a trend for 2015.
The new Twitter search engine seeks tweets that are better optimized
Twitter recently launched a new and more powerful Twitter search engine that can search across all tweets ever published. It means that the structure of tweets is just as important as compressing the message into 140 characters. The hashtags, photos, links, and relevant keywords in your tweets will increase your exposure in an initiated search.
Implement buyer personas in the digital media strategy
If you're into digital marketing, you should be familiar with buyer personas. These are simply semi-fictional representations of your ideal target customer. A detailed introspection and examination of the TA improves how you communicate on social media. This will make the online and social experiences more human-like and, hence, more engaging. Dubai's digital media has exploded, resulting in several inventions and digital needs. And 2015 will mark a shift in how individuals consume online communications. It will be considerably more challenging for marketers who are looking for engagement and conversions. In all such cases, one should seek aid from a digital firm in Dubai that not only promises a glamorous image but also paints it in terms of ROI on digital marketing.
Stay in contact with BM Marketing, a digital marketing company in Dubai, to stay informed about new concerns in the digital sector. If you have any questions, need assistance, or are looking for a digital marketing agency in Dubai, please contact us immediately. For further updates, please like us on Facebook and follow us on Twitter and LinkedIn.
